After reading one of those personality questionnaire prompt thingamajigs (If you were a tree, what kind would you be and why? What’s your favorite memory?), we got to thinking: What makes NessAlla Kombucha so freakin’ special?
After spiraling into existential dread from thinking about that question for too long, we returned from that spiritual journey having made friends with a cosmic entity or two, as well as gaining a newfound joie de vivre from having come up with a solid answer. And here it is:
<Ahem> NessAlla Kombucha is special because we are independent.
That’s right. Independent.
So what does that mean?
Being independent – choosing your own path, sticking to your principles, standing firm on your values, unwavering in your commitments (or however you want to define it) – isn’t easy. If being independent was easy, everyone would do it and it would be no big deal at all.
Ok? Go on…
Being an independently owned and operated outfit has shaped NessAlla Kombucha into the company we are today. Here’s how…
NessAlla Kombucha was founded by us, is run by us, and is still – 11 years and counting – privately owned and independent of any partners or investors. Taking on partners certainly would have made life much easier for us, particularly during periods of growth for NessAlla. We definitely floated the idea of finding outside sources of expertise or financial backing from time to time, While we’re not opposed to working with others, having additional stakeholders in the company always seemed too steep of a price to pay. On the one hand, a vested partner (hopefully) helps to grow the business while keeping your vision intact. On the other hand, investors are generally only interested in one thing: getting a return on their investment. More often than not, maximizing profits comes at the expense of a company’s integrity, whether that be in the quality or source of the ingredients you’re using, labor costs and practices, or environmental commitments (to name just a few). So, you know, fundamental concerns we have here at NessAlla Kombucha.
For us, operating independently from any outside partners has definitely been a struggle from time to time. Thankfully, we’ve made it through those tough moments and can proudly say that we’ve never compromised on what makes NessAlla Kombucha the best freakin booch on the planet. Because we only have our fans – not shareholders – to answer to, we have the freedom to continue to brew kickass booch the way it’s meant to be made: Raw, unfiltered, using the best ingredients, and with love. Our booch isn’t watered down, artificially flavored, or force carbonated. We spend a little more in the process of making NessAlla Kombucha, whether that be on ingredients, paying our crew a living wage, powering our production facility with 100% green energy, or giving back to our community through donations and being a member of 1% For The Planet. Those are all line items any investor would certainly take an axe to given the chance. But it’s more important to us that we live our values than it is to squeeze every penny out of NessAlla Kombucha. In other words, there’s integrity to our kombucha – and that’s something you can always count on. So when you support NessAlla Kombucha, you’re doing more than just drinking some honest to goodness, traditional kombucha that your body is going to love – you’re supporting a women-run, independently owned small business that’s committed to our environment, the health and well-being of our community, and putting our values into practice.