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Growler Return Program Update

September 6th, 2016 | Posted in: NessAlla News

NessAlla Growler PSA Bottles Returns

The past growlers have these labels

Have you seen these bottles?

We need your help rounding ‘em up.

These bottles have served us faithfully over the years, but we’re calling them on home for a new mission. There are currently a few different NessAlla Kombucha logos in use on our growler bottles. We want to get the bottles with the old logo styles out of circulation at grocery stores – for a variety of reasons – so we need those empty bottles back in our loving arms by the end of the year. Beginning January 1st, 2017, the bottles with the old logos will no longer be accepted for credit on your deposit. That may sound harsh – and we don’t want it to come off that way – so let us explain further about what’s going on.

Why the deadline? We need to know how many of these puppies (well, bottles that is – please don’t attempt to pass off your pooch as a growler bottle) are available for us to repurpose. Our hope is that there are enough of these bottles that we don’t have order more (why create more stuff when we can reuse and repurpose stuff, amiright?). But if that’s the case that we have to order more growler bottles, no sweat – these bottles are built to last, after all, and will get plenty of use for many years before one day heading to the Great Recycling Facility In The Sky. We hope that three months is plenty of time to gather those empties and haul them back to your local grocery store or co-op.

Now, understandably, you may have some questions floating around your head in response to this bottle return program, so read on for some answers to some anticipated inquiries.

Wait…what’s happening?
Great question. Let’s delve a little deeper into what’s going on here.

If you purchased a growler of NessAlla Kombucha at a grocery store – where a bottle deposit is paid – we are asking that you please return the empty bottles with the old logos by the end of the year. Starting January 1st, 2017, we will no longer be accepting the bottles with the old logo back for refund on your deposit.

Why the cutoff date for returning the growler bottles?
Fair question. The reason for the cutoff date is not to be a bunch of meanies to our customers. We love our fans and would never want to earn your scorn! We have some plans for those bottles and want to encourage people to bring them back if they have them around. Plus, why are you hanging on to those empty bottles for so long? You’re right, none of our business – but don’t say that we didn’t ask for them back!

So, we want to offer a reasonable amount of time — nearly three month — for everyone to return those old bottles AND move forward with our plans for those old bottles.

What are you going to do with the old bottles?
Three words: jug band orchestra. Oh, we jest! (Or do we???)

The great thing about glass containers is that they are easy to clean, sanitize, and reuse. While we don’t have specifics as of yet, these bottles are still going to be repurposed for use by us, just not for growlers that you find in the grocery store.

What do you mean by the old logo?
Such great questions, everyone! The old logo is easy to identify because:

  1. They are yellow.

AND

2. They lack flavor descriptions on the bottle.

If that describes the growler bottle you have on-hand, you have one of those bottles we want it back! [Isn’t it nice to feel wanted?]

What if my bottle has the new logo?
Then you have nothing to worry about. Enjoy your day.

What if I get a growler filled from a tap (like at Trixie’s Growlers To Go-Go)?
You, also, don’t have to take any action. [You should go hang out with the person who asked the prior question because you two are worry-free!]

This call-to-action does not apply to places that fill growler jugs (like Trixie’s Growlers To Go-Go) from kegs that they have on-tap. While it’s true that you may have paid a deposit for a returnable bottle from those establishments, and it’s also true that they are growler bottles, those particular growler bottles belong to those establishments – not NessAlla – and are not part of this return campaign.

If that is still a little confusing to some out there, think of it this way:

  • If you pick up a growler bottle from a grocery store that is pre-filled, check the logo and (once you’ve enjoyed your tasty kombucha, of course) bring the empty back before January 1st, 2017 in order to get credit for your returned bottle.
  • If you re-fill a growler bottle from a place that has NessAlla Kombucha on-tap, then you, friend, are totally in the clear.

What about the small bottles?
Reuse, recycle, but do not return them. For one thing, you don’t pay a deposit on the small bottles. More importantly, those aren’t growlers. This notice is all about growler bottles.

What if I still have questions?
Shoot us a line! kombucha@nessalla.com

We love hearing from you, so let us know if you have any questions/comments/concerns/ or love to share. Thanks!

 

Updated on: September 6th, 2016 | Posted in: NessAlla News

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